Building in Public Articles

7 posts

• Stop Using Generic Link-in-Bio Tools. Your Portfolio Should Prove Your Work, Not Just List It. 3/4/2026 Linktree and its clones are fine for musicians and influencers. They are the wrong tool for anyone who builds software products. Here is what a maker portfolio actually needs to do -- and why most people have been doing it wrong.
• Why Founders Are Bad at X (And What to Do About It) 3/4/2026 Most founders know they should be more active on X. Almost none of them are. This is not a motivation problem. It is a systems problem -- and it has a fixable answer.
• XPilot Is Live. An AI Autopilot for Your X Presence. 3/3/2026 After pivoting from MarketingNow, XPilot is live today. An AI autopilot that handles your X presence so you can stay focused on building.
• The X Content Strategy for Founders: How to Grow from 0 to 10,000 Followers 2/25/2026 Most founders post on X without a real strategy and give up after weeks of silence. Here is the actual framework -- five content pillars, optimal posting frequency, and a 90-day timeline for what growth actually looks like.
• The Build in Public Playbook: Growing Your Personal Brand on X Without a Marketing Team 2/20/2026 Build in public has become one of those phrases that gets used so often it has almost stopped meaning anything. Here is what it actually means in practice, and how to do it in a way that builds a real audience instead of just performing one.
• Your First $1 MRR Beats Your First 1,000 Followers: Why Revenue Validation Matters More 2/10/2026 Most indie makers spend months building an audience before trying to make a single dollar. This is backwards. Here is why getting your first paying customer is more valuable than any follower milestone -- and how to do it this week.
• The Death of the Flex: Why Proof of Work Is the Only Metric That Matters in 2026 1/23/2026 The indie maker community is facing a credibility crisis. Screenshots can be faked, revenue claims go unverified, and audiences are starting to notice. Here is why verified proof of work is the only thing that will matter from here on.